Founded in 2013, PINCA is a fast growing distribution company located in Dubai and covering the MENA region via our direct distribution channels and channel partners.

Our business is in the designing, manufacturing and distribution of children’s products.

We stand for Customer Service Excellence, Innovation and Passion.

Our Mission is to contribute to a child’s discovery of their true self and potential

Get to know the Managing Director…


PINCA was proudly started by a mumpreneur, Payal Mirchandani.

Payal Mirchandani is an Indian origin Canadian national, educated in the UK from Kings College London and the University of Surrey. Although having graduated with a BSc (Hons) Biomedical Science Degree and a Masters in Health Care Management along with a Diploma in E-Business, she was not able to escape the entrepreneurial mindset ingrained in her family DNA for decades. Her family runs businesses in Nigeria primarily in manufacturing, distribution of beverage brands and commodities trading.

Payal moved to Dubai from Canada in 2008 and worked with the Al Tayer Group before she moved on and decided to start her own company when she was expecting her first child.

As Richard Branson said, the best businesses are born out of frustration! PINCA was born out of frustration with the inability to find the right playmat for her new born.  With the success of its very first brand, Dwinguler Kids Playmats, PINCA has been on a journey of focused, steady growth.